Privacy policy

Last updated: 15 February 2026

Nelo Little Luxe ("we", "us", "our") operates this website and online store (the "Services"). Our store is hosted by Shopify, which provides the ecommerce platform that allows us to sell our products to you.

This Privacy Policy explains how we collect, use, and share your personal information when you visit, use, or make a purchase from the Services, or otherwise communicate with us.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Personal Information We Collect

"Personal information" means information that identifies or can reasonably be linked to you.

We may collect the following categories of personal information:

Contact Information

Name, billing address, shipping address, email address, and telephone number.

Financial Information

Payment details such as credit or debit card information. Payments are processed securely through Shopify and its payment providers. We do not store full card details.

Account Information

Username, password, preferences, saved items, and account settings.

Transaction Information

Details of products viewed, added to cart, purchased, returned, or exchanged.

Communications

Information you provide when contacting us, including customer service enquiries.

Device and Usage Information

IP address, browser type, device identifiers, pages visited, and how you interact with the Services.

2. How We Collect Your Information

We collect personal information:

  • Directly from you when you create an account, place an order, or contact us

  • Automatically through cookies and similar tracking technologies

  • From Shopify and our service providers

  • From marketing or advertising partners where permitted

3. How We Use Your Personal Information

We use your personal information to:

Fulfil Orders and Provide Services

Process payments, ship products, manage returns, provide customer support, and maintain your account.

Improve and Personalise the Services

Enhance website performance, recommend relevant products, and improve user experience.

Marketing and Advertising

Send promotional emails where you have opted in, and show relevant advertisements. You can unsubscribe at any time.

Security and Fraud Prevention

Detect and prevent fraud, protect our Services, and maintain account security.

Legal Compliance

Comply with legal obligations and enforce our terms and policies.

4. Lawful Basis for Processing (UK and EEA)

Under UK GDPR and EU data protection laws, we rely on the following lawful bases:

  • Contractual necessity, to process your orders and manage your account

  • Legitimate interests, to improve our Services, prevent fraud, and grow our business

  • Consent, where required for marketing communications and certain cookies

  • Legal obligation, where required by law

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate and secure the website

  • Remember your preferences

  • Analyse traffic and performance

  • Deliver relevant advertising

You can manage cookies through your browser settings. Shopify also places cookies necessary to operate the store.

Where required by law, we request your consent before placing non-essential cookies.

6. How We Share Your Information

We may share your personal information with:

  • Shopify, which hosts and powers our store

  • Payment processors and financial institutions

  • Shipping and fulfilment providers

  • IT and analytics providers

  • Marketing partners, where you have consented

Shopify may process certain information as an independent data controller. You can review Shopify’s Privacy Policy at https://privacy.shopify.com.

We may also disclose information where required by law or in connection with a business sale or restructuring.

7. International Transfers

Your personal information may be transferred outside the United Kingdom or European Economic Area.

Where this occurs, we rely on recognised legal safeguards such as Standard Contractual Clauses or adequacy decisions to ensure your information is protected.

8. Data Retention

We retain personal information only as long as necessary to:

  • Fulfil orders

  • Comply with legal and tax obligations

  • Resolve disputes

  • Enforce our agreements

9. Children’s Data

Our Services are not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Your Rights

If you are located in the UK or EEA, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion

  • Restrict or object to processing

  • Withdraw consent where processing is based on consent

  • Request data portability

To exercise your rights, contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom, or your local data protection authority if you are located in the EEA.

11. Security

We take reasonable technical and organisational measures to protect your personal information. However, no method of transmission over the internet is completely secure.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date.

13. Contact Us

If you have any questions or would like to exercise your rights, please contact us:

Email: info@nelolittleluxe.com
Address: Engine House, 1 Radial Avenue, London, E14 6UA, United Kingdom

For the purposes of UK data protection law, Nelo Little Luxe is the data controller of your personal information.