Our Story

NELO Little Luxe was born from a place of love, care, and trust. When my daughter developed severe cradle cap and baby eczema, I searched endlessly for products that were gentle, natural, and nourishing enough to help her hair thrive. Nothing felt pure or safe enough so I decided to create my own solution.

After months of research and careful formulation, Crown Bloom was born: a hand-whipped, 100% natural hair butter crafted to nourish, protect, and support healthy hair growth for little ones, while being luxurious enough for mums too.

In those early months, after shaving her hair, I loved styling my daughter with pretty bows and soft, stylish turbans. Beyond being practical for warmth and comfort, they became her mini luxury essentials, adding a touch of beauty and confidence to every outfit.

As other mums began asking what I used on her hair and where her accessories came from, it was only a matter of time before I shared our story and the products that helped us most.

Today, NELO Little Luxe brings together thoughtful, beautifully crafted essentials that care for children while adding a touch of everyday luxury. Because every little one deserves the best, from their curls to their crowns.

So whether you're looking to start your little one on a healthy scalp journey from day one, or you've decided to embrace a non-toxic, nourishing hair and scalp routine yourself, CROWN BLOOM is for you.

Founder
Stephanie Nelo